Jan 12, 2018, 6:58 AM ET

Facebook changing News Feed to increase 'meaningful interactions'


Facebook is changing its site so that users can have “more meaningful social interactions,” according to Facebook founder and CEO Mark Zuckerberg.

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In a Facebook post on Thursday evening, Zuckerberg wrote that there will be several changes made to the site over the next few months. The first changes will be in Facebook’s News Feed, where users will see more content from friends and family instead of businesses and brands.

“Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do -- help us connect with each other,” wrote Zuckerberg.

According to Zuckerberg, these changes are in response to user’s complaints that their News Feed has become overcrowded with public content.

Head of News Feed Adam Mosseri went into more detail about the exact updates in a statement, explaining that Facebook will predict which posts users might want to interact with their friends about, and show these posts higher in News Feed.

“[Prioritized posts] are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to- whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.” said Mosseri.

The same concept applies for posts from individual pages. Page posts that generate conversation will be placed higher in News Feed, according to Mosseri.

“For example, live videos often lead to discussion among viewers on Facebook,” said Mosseri. “Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.”

Facebook will also show fewer videos from publishers and businesses, which may have an impact on pages with posts that people don’t generally react to or comment on, according to Mosseri.

According to Zuckerberg, Facebook has conducted research showing that connecting with people through social media can be good for the user’s well-being.

“We can feel more connected and less lonely, and that correlates with long term measures of happiness and health,” Zuckerberg wrote. “On the other hand, passively reading articles or watching videos -- even if they're entertaining or informative -- may not be as good.

“Facebook has always been about personal connections,” Zuckerberg added. “By focusing on bringing people closer together -- whether it's with family and friends, or around important moments in the world -- we can help make sure that Facebook is time well spent.”

News - Facebook changing News Feed to increase 'meaningful interactions'

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  • weallhaveone

    FB is a virus, delete it.

  • FasterBadger

    Too late

  • HeavyTeddy

    Zuckerberg's ongoing mania with "social engineering". Possibly the most evil and dangerous person on Earth. Maybe more dangerous than Kim Jong Un, because he pretends to be a good person. Don be fooled.

  • PeterFromDuluth

    If we compare FB to a medical drug, a drug potentially very toxic was put into use solely because the popularity of the drug was so high, the creator was a daredevil, and the government did nothing pretending the technology was not theirs to look into since they just wanted to share the profits. Whether it is highly technical or not, government's role is clear: make sure the merchants to provide well tested safe products!

  • NtheCrosshairs

    This is total BS! If the news feed on "my" page doesn't have "meaningful interaction" with family and friends that should be my choice!

  • AG99

    Does anyone use facebook without an ad blocker these days? You might also want to try F.B. Purity to further screen unwanted junk from your newsfeed.

  • Joe

    What they need to do is let me leave most recent posts as the default instead of their alt-left top stories default.

  • Chris Gee

    I only want news from sites I choose. I could care less about constant interaction with FB "friends". As a matter of fact, with the exception of a couple, I have the others turned off and their posts to where ever do NOT appear in my feed. Is FB now going to force feed me posting from "friends"?

  • Blaize Rage

    Their way of organizing content is annoying. When I sort most recent, sometimes a post from yesterday will show before a post from 5 minutes ago.

  • michelhb

    Perhaps they could stop pushing "Page stories you might like" from pages I've never heard of and have zero interest in down my throat. I'm sick and tired of telling them I'm not interested in their crap.

  • Ernie

    So Facebook is now deciding what they think we should like. Fascism is alive and prospering among the left. If you are a conservative they will suspend just for asking a question.


    Somehow, using "Facebook" and "meaningful" in the same sentence just doesn't seem appropriate.